Fewer review rounds
Decisions land the first time because the research came before the pixels.






Extraordinary Senior Product Designer
that works with Startups at Seed Level
of Mine
Redesign of huge, video editing platform
PavedWorld's largest newsletter ad marketplace
GroomieWebdesign for premium groomer saloon
EsotiqAutonomous dressing room
Gamified productivity app
Company fleet management app













How I guide the herd
tools to
design and lead



// The results
Decisions land the first time because the research came before the pixels.
Work that gets sold on outcomes, not on how many screens it took.
A component library your team keeps using long after I am gone.
Specs, QA and post-launch iteration — not a handoff and a goodbye.
questions
2 Spots Left for May
2 Spots Left for May
[ 01 ] Discovery
We start with a deep dive into your world. I map your business goals, user needs, competitive landscape, and technical constraints — through interviews, audits, and desk research. No assumptions. Everything is grounded in reality before a single pixel gets designed.
[ 02 ] Strategy
Data becomes direction. I define the problem clearly, prioritise what matters most, align on success metrics, and propose a concrete design roadmap. You always know what we're building, why we're building it, and how we'll know when it's working.
[ 03 ] Design
Ideas become interfaces. From rough wireframes to pixel-perfect prototypes, every decision is deliberate and documented. I iterate fast, test with real users early, and hand off with precision — so your team can build with confidence and without guesswork.
[ 04 ] Delivery
Designs ship. I stay close during development — reviewing builds, resolving edge cases, ensuring the final product matches the vision. Then we measure, learn, and plan the next iteration. Shipping is not the end. It's when the real work begins.